Volume 36, Issue 10, October 2006

Articles

• Celebrity Endorsement-Is It The Only Survival Recipe for Marketers?

  Smita Sharma

• An Investigation on Differences in the Earnings through Alternative Marketing Channels: A Study on Rice Farmers in Jessore District of Bangladesh

  Shaikh Moksadur Rahman

• Mass Customisation: An Entrepreneurial Marketing Opportunity

  Rajeev Roy

• Marketing Innovations through Information Technology Techniques - A Study on Pharmaceutical Products

  P. Veeraiah, I. Shivanaga Sreenu

• Effective Mall Management - The Critical Success Factor for Malls Today

  Asif Zameer

• Satisfaction Survey for Parents - A study with Special Reference to A Primary School in Vapi, Gujarat

  Devang J. Desai, Pankajray Patel