Volume 36, Issue 9, September 2006

Articles

• Blog Marketing- An Emerging Promotional Strategy

  T. V. Ram Raj

• Role of Competition in Growing Markets: Telecom Sector

  R. Srivastava, Jatin Bhangle, Nirav Bhatt, Kunal Gogri, Hemal Marfatia

• Cause Related Marketing: An Incitement Strategy

  Yarlagadda Srinivasulu

• Hurdles of Mango Marketing in Chittoor District of Andhra Pradesh

  M. C. Naidu, T. Balaji, T. Jaggaiah

• A Study on Retailer and Customer Attitude Towards P & G Detergent Powder in Coimbatore City

  P. Thirumoorthi, P. Karthikeyan

• Fish Marketing in Pondicherry: A Study of Marketing Costs and Margin

  P. Ibrahim, M. Vallathan