Volume 36, Issue 8, August 2006

Articles

• It's All At the Mall: Exploring Present Shopping Experiences

  Anu Singh Lather, Tripat Kaur

• Eco-tourism in Andhra Pradesh

  Prashanta Athma, Vijaya Lakshmi

• A Study on the Effectiveness of the Advertising Techniques Used in the Personal Care Segment of Women Consumers

  G. Kavitha

• Consumer Behaviour and Brand Preference of Britannia Biscuits - An empirical study with reference to Salem, Tamil Nadu

  K. Maruthamuthu, K. Krishnakumar, M. Vasan

• Ethics in Advertisements and its Impact

  M. Dhanabhakyam, S. Geetha