Volume 36, Issue 5, May 2006

Articles

• Performance of Tamil Nadu Tourism Industry

  G. Ganesan, K. Chandrasekar Rao

• The Paradigm Shift in Marketing- Case Studies

  K. S. Jaiswal, Neetu Singh

• Cross Cultural Marketing Challenges- A Case Study of Select MNC's

  Smitha Sambrani

• Adverse Effects of Body-Image Advertising on Women

  Harbhajan Bansal, Ajay Dhaka

• Consumer Awareness - A Case Study of Jalna City

  M. A. Lokhande

• Promotional Strategies of Cellular Services : A Customer Perspective

  M. Chinnadurai, B. Kalpana