Volume 35, Issue 11, November 2005

Articles

• Market Potential for "The Hindu" in Urban and Semi Urban Areas

  N. Sivakumar, D. Raghunatha Reddy

• International Benchmarking of Prices "A New Pricing Mantra in Industrial Marketing"

  Alok Kumar Rai

• Bancassurance in India: An Alternative Channel of Insurance Distribution

  G. P. Viswanadham

• Sales Promotion Strategies of Yarn: A Case Study of Dharwad,gadag and Haveri Districts of Karnataka State

  T. N. Godi

• Product Life Cycle and Promotion Strategies in Cellular Telecom Industry

  P. Chandiran

• Performance of Food Production and some Marketing Issues in India

  Parveen Kumar, K. K. Kundu, K. S. Suhag

• Ethics in Marketing-the Need of the Hour

  Chetan Srivastava