Volume 35, Issue 10, October 2005

Articles

• Validity of RKS Model for New Product Launch

  Kinnari Shah, R. K. Srivastava

• Consumer Buying Behaviour in Two-wheeler Industry-with Special Reference to Hero Honda Motorbikes

  M. L. Kameswari, A. Santosh Kumari, D. Raghunatha Reddy

• An Empirical Study to Determine the Perceptual Positioning of ten well Known Toothpaste Brands

  A.P. Ganguly

• Marketing of Coffee is in a Difficult Path-an Analysis under Global Environment

  S. Murugan

• Customer Satisfaction in Relation to the Products and Services of Nagarjuna Herbal Concentrates Ltd (NHCL)

  Rincy V. Mathew, G. Sudha