Volume 35, Issue 7, July 2005

Articles

• Brands Equity of Toothpaste Brands in India

  R. K. Srivastava, Ankur Singhal, Pasupula Raghavi, Mudit Khandelwal, Srikrishnan Balasubramanian, Swapnil Shirodkar

• Awareness of the Implications of the Impending Product Patent Regime on the Indian Pharmaceutical Market: A Questionnaire Study

  Navneet Wadhwa

• Advertising Effectiveness through Message Strategies- A Case Study of Airtel

  Urvashi Makkar

• E-business—Trends and Issues

  Neerja Guda

• Insurance Sector: Emerging Distribution Channels

  Rajesh C. Jampala

• Distance Learning-marketing Challenges

  Mustiary Begum

• Consumerism: Global Vs Indian Perspectives

  Atul Dhyani