A Study of Customer Preferences for Milk and Milk Products

Authors

  •   Deepa Ingavale Assistant Professor, Department of Commerce & Management, Shivaji University, Kolhapur - 416004, Maharashtra
  •   H. M. Thakar Director, MBA- Course, Department of Commerce & Management, Shivaji University, Kolhapur - 416004, Maharashtra

Keywords:

Purchasing Power, Consumerism, Consumption Pattern, Customer Preferences, Milk, Milk Products, Ghee, Curd, Shrikhand, Khoya, Paneer, Cheese, Lassi, Chakka, Packaged Milk, Branded Milk and Milk Products.

Abstract

Dairying has become an important secondary source of income for millions of rural families and for millions more, it has assumed the most important role in providing employment and income. The per-capita availability of milk has also increased to a level of about 245 gms per day. With the increasing purchasing power of the urban middle class, value-added products occupy a key position in dairy products range. Not only increasing urbanization means greater consumerism, but with the rapid spread of the modern communication systems like television in the rural areas and ever increasing emphasis on advertisements, the consumption pattern for dairy products is rapidly changing all over the country. The research paper highlights the study of changes in purchase decision of customers for milk and milk products from 1991 to 2006.

Downloads

Download data is not yet available.

Published

2012-08-12

How to Cite

Ingavale, D., & Thakar, H. M. (2012). A Study of Customer Preferences for Milk and Milk Products. Indian Journal of Marketing, 42(8), 19–26. Retrieved from https://indianjournalofcomputerscience.com/index.php/ijom/article/view/37565

Issue

Volume 42, Issue 8, August 2012

Section

Articles

References

'An extract from the Report of the working Group on Animal Husbandry and Dairying for the Eleventh five year plan (2007), set up by Planning Commission, Government of India, Complied by the Chairman - Working Group, Dr. N.R. Bhagin, Vice President, IDA.' Indian Dairyman, Vol.59, Issue 1, p. 24.

Chand Sukumar, Saraiya Aneesh and Sridhar V. (2010). 'Public Private Partnership in Indian Dairy Industry- Initiating White Revolution II- A Report.' Confederation of Indian Industries, p. 16.

Desai Subhash. 'The Progress Flows.' Kolhapur Plus, Times Of India, June 9, 2009, p. 4.

Gokhale Jaideep (2005) . 'Aseptic Packaging of Milk Growth & Development in India.' Indian Dairyman, Vol.57, Issue 12, pp. 92-93.

Gupta P.R. (2007) . 'Managing Growth Is The Challenge.' Dairy India, Gupta Publisher, Delhi, p. 15.

Joshi Sharad (2007). 'Making Food Processing Viable.' Dairy India, Gupta Publisher, Delhi, p.32.

Kumar Brajesh, Gogoi Mintu (2011). 'A Case Study On Consumers' Buying Behaviour and Brand Loyalty With Regard To Processed Liquid Packed Milk in Guwahati, Assam.' Indian Journal of Marketing, Vol. 41, No. 5, p. 51.

Kurien Verghese (1997) . 'An Unfinished Dream.' Tata McGraw Hill Publishing Company Ltd., New Delhi, pp. 5-6.

Mathur B.N. (2001). 'Dairy Scenario India Today & Tomorrow.' All India Dairy Business Directory, Sadhana Prakashan, Delhi, pp. 29 - 34.

Parekh M. A. (2011). 'GCMMF: Preempting Competition With An Innovative Business Model.' Indian Journal of Marketing, Vol. 41, Issue 8, p. 27.

Senthikumar G., Selvakumar K.N., Prabhu M., Meganathan N., (2007). 'Factors Influencing Expenditure On Consumption of Milk & Milk Products In Chennai.' The ICFAI Journal of Consumer Behaviour, Vol. 2, Issue 2, pp. 7 -13.

Shankar Ravi (2004) . 'Indian Dairying - Vision 2020: Policy Initiatives For Excellence.' Indian Dairyman, Vol. 56, Issue10, p. 54.

Venkateswaran P.S., Ananthi N., Muthukrishnan Binith K., (2011). 'A Study On Customers' Brand Preference of Selective Household Brands at Dindigul, Tamil Nadu.' Indian Journal of Marketing, Vol. 41, Issue 10, p. 22.