Technology Enhancing Customer Relationship Management: A Review

Authors

  •   Shreyas Srivatsan Manager – Organization & Dealer, Development Tata Motors Limited, 14<sup>th</sup> Floor, Canberra Block, UB City, Vittal Mallya Road, Bangalore – 560001

Keywords:

Supply Chain Management, Customer Relationship Management, Inflection Point, Product Life Cycle Management, Electronic Data Interchange, Electronic Fund Transfer, Enterprise Resource Planning, Dagmar, Digizines.

Abstract

Organizations are bound to work with their stakeholders who are internal employees to external customers. With certain objectives to deliver, organizations reach out to customers with certain value based products and services. To enable to reach out their objectives, they take the support of other players in the ecosystems such as suppliers and vendors. Thus, a relationship booms in the entire gamut of the ecosystem. Streamlining of the supply chain occurs for reducing cost, increasing accessibility and enhancing profitability, with the help of technology, resulting in augmented customer satisfaction. This article tries to review the impact of the product life cycle on revenue and volumes and also the impact of technology on the customer relationship management in the 21st century.

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Published

2012-08-01

How to Cite

Srivatsan, S. (2012). Technology Enhancing Customer Relationship Management: A Review. Indian Journal of Marketing, 42(8), 4–7. Retrieved from https://indianjournalofcomputerscience.com/index.php/ijom/article/view/37561

Issue

Volume 42, Issue 8, August 2012

Section

Articles

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