FDI in Retailing

Authors

  •   Anuranjan Misra
  •   Mohd. Yaseen Khan

Abstract

The center of economic gravity in the world today is shifting to the east, towards Eastern Europe and Asia. The Asian market spanning three time zones cover over 40% of the world's population and over 20% of the global GDP. In a growing market such as India, and as the retail pie continues to expand on the back of rising incomes and increasing consumer expanding, there is room for everyone-like the global retail giant Wal-Mart and small players like Adani or Subhiksha the time to shift gears and accelerate the pace of retail development in India has arrived. It is now up to the Government, retailers and potential investors to make this happen.

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Published

2008-03-27

How to Cite

Misra, A., & Khan, M. Y. (2008). FDI in Retailing. Indian Journal of Marketing, 38(3). Retrieved from https://indianjournalofcomputerscience.com/index.php/ijom/article/view/36728

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Section

Articles