Small Vs Mall

Authors

  •   H. Venkateshwarlu
  •   C. V. Ranjani

Abstract

The mall culture is catching up gradually in twin cities with several malls making their entry in Hyderabad retail sector. These malls have given a new dimension to shopping experience. Malls have transformed once compulsive and sober shopping into a family entertainment and as a weekend pastime. With the entire products available under one complex, offering rich and pleasant ambience, stocking and offering cornucopia of products and brands, these malls have already bagged a major chunk of existing retail market share.

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Published

2007-10-28

How to Cite

Venkateshwarlu, H., & Ranjani, C. V. (2007). Small Vs Mall. Indian Journal of Marketing, 37(10). Retrieved from https://indianjournalofcomputerscience.com/index.php/ijom/article/view/36458