Tourists' Perceptions Towards Packaged Tours

Authors

  •   M. Bhaskar Rao

Abstract

Tourism is basically a service industry and is an amalgamation of both tangible and intangible components like accessibility, amenities, attraction, accommodation and activities. The socio-economic implications of tourism include – a) enhancement of domestic and foreign exchange growth, b) employment generation, c) cultural assimilation and d) support to the local people. For tourists, India is a confluence of modernity and traditional hospitality.The organization of a tour can be divided into a) package tours and b) non-package tours. Package tours is a comprehensive programme of tour arranged by a single institution which takes care of the interests of tourists in terms of accessibility, amenities, attractions, accommodation and activities. Package tour is a kind of single window service of a tour. A non-package tour on the other hand, is a tour organized in isolation and planned according to individualized tourist activities.

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Published

2007-05-27

How to Cite

Bhaskar Rao, M. . (2007). Tourists’ Perceptions Towards Packaged Tours. Indian Journal of Marketing, 37(5). Retrieved from https://indianjournalofcomputerscience.com/index.php/ijom/article/view/36417

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Section

Articles