Role of Celebrities in Two Wheeler Advertisements : A study with special reference to Karaikudi Town

Abstract

In India there has been a tremendous increase in the number of celebrity endorsements, during the last few years. The celebrity endorsements industry today is estimated to be a 150 to 200 crore industry, and growing. Celebrities are the million-dollar-babies of the advertising world raking in a lot of money for themselves and the products they endorse. This research article provides some insight about the consumer interest towards the celebrities, role of celebrities in two-wheeler advertisements and how to make the celebrity advertisements more colorful.