GOYAL, Aparna P. E-Viral Marketing Influence and Underlying Marketing Strategies: Social Relationship Variables. Indian Journal of Computer Science, [S. l.], v. 3, n. 1, p. 37–57, 2018. DOI: 10.17010/ijcs/2018/v3/i1/121856. Disponível em: https://indianjournalofcomputerscience.com/index.php/tcsj/article/view/121856. Acesso em: 20 jul. 2025.