Understanding Behavior Pattern of College Students Towards Social Networking Sites in India

Authors

  •   Suchita Jha Assistant Professor, Symbiosis Institute of International Business, G. No. 174/1, Hinjawadi, Taluka - Mulshi, Pune - 411057, Maharashtra
  •   Asmita Chitnis Director, Symbiosis Institute of International Business, Symbiosis Institute of International Business, G. No. 174/1, Hinjawadi, Taluka - Mulshi, Pune - 411 057, Maharashtra
  •   Ravikumar Chitnis Provost, Dean, MIT-World Peace University, S. No. 124, Paud Road, Kothrud, Pune - 411038, Maharashtra

DOI:

https://doi.org/10.17010/ijcs/2019/v4/i1/142415

Keywords:

Behavioral Pattern

, Facebook, Social Networking Sites

Manuscript Received

, October 15, 2018, Revised, November 16, Accepted, December 7, 2018. Date of Publication January 6, 2019.

Abstract

In India as well as globally, the usage of Social Networking Sites (SNS) among college students has increased significantly. Social networking has become an integral part of their lifestyle. The present study tries to explore the behavioral pattern of students towards social networking sites in India with respect to the time spent on various social networking platforms, number of friends (real or virtual) on social networking sites, kind of activities they are involved in on social networking sites and finding out the reason for hooking onto these virtual platforms. The study was conducted among undergraduate and post graduate students studying in Pune. From the sample data collected it was noticed that majority of users were having prominent presence on Facebook as compared to other social networking sites and therefore, the present study focuses on Facebook. Data collection was done with structured questionnaire and focus group interview. Analysis of the data suggests the fact that there is significant difference in behavior pattern between undergraduate and post graduate students. The reason for accessing social networking sites is not just chatting with friends but it also done for professional benefit and networking.

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Published

2019-02-11

How to Cite

Jha, S., Chitnis, A., & Chitnis, R. (2019). Understanding Behavior Pattern of College Students Towards Social Networking Sites in India. Indian Journal of Computer Science, 4(1), 26–34. https://doi.org/10.17010/ijcs/2019/v4/i1/142415

Issue

Volume 4, Issue 1, January-February 2019

Section

Articles
Crossref
Scopus
Google Scholar
Europe PMC

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