A Study on Consumer Perception of Ola and Uber Taxi Services

Authors

  •   Rupali Rajesh Assistant Professor, Vivekanand Education Society Institute of Management Studies and Research (VESIM), 495-497, HashuAdwani Memorial Complex, Collectors Colony, Chembur, Mumbai- 400074
  •   Snehal Chincholkar Assistant Professor, Vivekanand Education Society Institute of Management Studies and Research (VESIM), 495-497, HashuAdwani Memorial Complex, Collectors Colony, Chembur, Mumbai- 400074

DOI:

https://doi.org/10.17010/ijcs/2018/v3/i5/138779

Keywords:

Customers

, Demographic Factors, Ola Service, Uber Service.

Manuscript received July 20

, 2018, revised August 10, accepted August 12, 2018. Date of publication September 6, 2018.

Abstract

Organized rental cab was introduced in the Indian market in 2004 with Meru cab service and soon became popular among consumers in metropolitan cities but the actual revolution came in 2010 when app based services started, with Uber in 2013. Soon the market became competitive and consumers became more demanding. Now companies are using various strategies to increase customers as well as to retain their old customers. This study is focused on identifying the difference between Ola and Uber customers and for this data has been collected with the help of structured questionnaire. Data were collected from Mumbai and specifically from working professionals. After data collection, statistical analysis showed that females prefer Uber service over Ola but while it comes to safety, consumers feel more safe with Ola than Uber. Result of this study may help the taxi service industry to design their future marketing strategies.

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Published

2018-10-01

How to Cite

Rajesh, R., & Chincholkar, S. (2018). A Study on Consumer Perception of Ola and Uber Taxi Services. Indian Journal of Computer Science, 3(5), 25–31. https://doi.org/10.17010/ijcs/2018/v3/i5/138779

Issue

Volume 3, Issue 5, September-October 2018

Section

Articles
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Scopus
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Europe PMC

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