Avileli JM, Baliga V, Gil MT, Rao K. Mapping Celebrity Endorsements in the Food Industry : A Bibliometric Study. ijom [Internet]. 2025 Jul. 18 [cited 2025 Aug. 15];55(7):25-47. Available from: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/175199