1.
Kim J, Hong D, Jun JW. Effects of Sensation Seeking, Creator Attractiveness, Content Novelty, and Credibility on Branded Entertainment. ijom [Internet]. 2025 Feb. 15 [cited 2025 Sep. 6];55(2):33-52. Available from: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/174747