Jain A, Jain P. Shifting Consumer Attitudes and Willingness to Pay for Premium Products — The Case of Unibic Cookies. ijom [Internet]. 2024 Mar. 1 [cited 2025 Sep. 6];54(3):8-25. Available from: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/173566