Krishnan NVH, Prasanna Venkatesh S. Challenges of Merchandising Strategies in Fashion Retailing - A Study on Private Labels Vs Manufactured Brands. ijom [Internet]. 2008 Mar. 27 [cited 2025 Dec. 19];38(3). Available from: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/36727