Lalrengpuii, and Manish Kumar Srivastava. “Unveiling the Key Attributes of Virtual Influencers : A TISM Approach”. Indian Journal of Marketing 56, no. 10 (October 8, 2026): 29–55. Accessed October 10, 2026. https://indianjournalofcomputerscience.com/index.php/ijom/article/view/175737.