Avileli, Jessie Menon, Vikram Baliga, Mathew Thomas Gil, and Krithika Rao. “Mapping Celebrity Endorsements in the Food Industry : A Bibliometric Study”. Indian Journal of Marketing 55, no. 7 (July 18, 2025): 25–47. Accessed August 15, 2025. https://indianjournalofcomputerscience.com/index.php/ijom/article/view/175199.