Arora, Prerna, Anurupa B. Singh, Vandana Ahuja, and Rupali Kumar. “Mapping Trends and Future Directions in Consumer Engagement and Loyalty : A Comprehensive Bibliometric and Thematic Analysis”. Indian Journal of Marketing 55, no. 3 (March 15, 2025): 8–33. Accessed September 6, 2025. https://indianjournalofcomputerscience.com/index.php/ijom/article/view/174831.