Sharma, Monika. “A New Marketing Paradigm-Social Media or Web 2.0: An Empirical Analysis to Study the Awareness, Key Deliverables, Engagement and Usage of Social Media by Small and Medium Enterprises in Delhi”. Indian Journal of Marketing 42, no. 7 (July 1, 2012): 54–62. Accessed September 18, 2025. https://indianjournalofcomputerscience.com/index.php/ijom/article/view/37559.