Kar, Sudhanshu Sekhar, and Sarat Kumar Sahoo. “Non-Conventional MARCOM Strategy for Rural India”. Indian Journal of Marketing 40, no. 2 (February 1, 2010): 56–61. Accessed December 19, 2025. https://indianjournalofcomputerscience.com/index.php/ijom/article/view/37209.