Diwan, Saloni Pawan, and M. K. Jain. “Brand Positioning:The Unbeatable Weapon in Present Marketing Scenario”. Indian Journal of Marketing 39, no. 4 (April 30, 2009): 9–13. Accessed December 19, 2025. https://indianjournalofcomputerscience.com/index.php/ijom/article/view/36943.