Routray, Manash, and Arunangshu Giri. “Impact of “Green Fuel Promotion” on Customer Buying Behavior in Indian Retail Fuel Outlets : A Mix-Method Approach Using FsQCA and NVIVO”. Indian Journal of Marketing, vol. 54, no. 11, Nov. 2024, pp. 65-72, doi:10.17010/ijom/2024/v54/i11/174631.