Naidu, B. V. R. “Perceptions of Investors on the Service Quality of Reliance Life Insurance: A Study in the West Godavari District of Andhra Pradesh”. Indian Journal of Marketing, vol. 42, no. 8, Aug. 2012, pp. 8-18, https://indianjournalofcomputerscience.com/index.php/ijom/article/view/37562.