Mohanram, A. S., and C. Mahavi. “Product Related Characteristics, Promotion And Marketing Mix Are Key Tools In Determining Purchase Behaviour & Purchase Decision by Teenagers - An Empirical Study”. Indian Journal of Marketing, vol. 37, no. 2, Feb. 2007, https://indianjournalofcomputerscience.com/index.php/ijom/article/view/34415.