Sharma, Dinesh, Tapan Kumar Panda, and Sunil Sahadev. 2025. “Predicting Brand Loyalty to Manufacturer-Sponsored Brands in an Omnichannel Environment : A Configurational Perspective”. Indian Journal of Marketing 55 (1):8-28. https://doi.org/10.17010/ijom/2025/v55/i1/174685.