Joshi, Rohit, Sunil Mishra, Anupama Pardeshi, and Manpreet Kaur Bhatia. 2024. “Hyper-Personalization in Motor Insurance: Understanding Telematics Insurance Adoption Using the Extended Technology Acceptance Model”. Indian Journal of Marketing 54 (6):47-64. https://doi.org/10.17010/ijom/2024/v54/i6/173946.