GUPTA, Kanishka; CHAUHAN, Jyoti; GAUR, Dolly; KOHLI, Harpuneet Singh. Shop More and Earn More : The Never-Ending Game of Mobile Commerce. Indian Journal of Marketing, [S. l.], v. 55, n. 9, p. 62–80, 2025. DOI: 10.17010/ijom/2025/v55/i9/175452. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/175452. Acesso em: 29 sep. 2025.