GIRI, Arunangshu; BISWAS, Wendrila. Prompt-to-Purchase : Leveraging Generative AI to Revolutionize E-Tail (Electronic – Retail) Customer Engagement. Indian Journal of Marketing, [S. l.], v. 55, n. 12, p. 59–70, 2025. DOI: 10.17010/ijom/2025/v55/i12/175246. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/175246. Acesso em: 10 jan. 2026.