DAHIYA, Aakansha; BHATT, Poonam; KUMAR, Ashish; KANT, Saurabh. Factors Influencing Green Product Purchase Intention : A Structural Equation Modeling Approach Utilizing PEST Framework. Indian Journal of Marketing, [S. l.], v. 55, n. 8, p. 69–88, 2025. DOI: 10.17010/ijom/2025/v55/i8/175210. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/175210. Acesso em: 6 sep. 2025.