KUMARI, Aparna; LAHERI, Vishal Kumar. Understanding Consumer Behavior Through AI-Powered Recommender Systems : A Systematic Review and Bibliometric Perspective. Indian Journal of Marketing, [S. l.], v. 55, n. 8, p. 9–32, 2025. DOI: 10.17010/ijom/2025/v55/i8/175207. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/175207. Acesso em: 6 sep. 2025.