MAHAJAN, Sunanjita; GUPTA, Mansi; CHAUHAN, Vinay. How May “AI” Help You? Analyzing the Role of AI-Backed Chatbot Interactions in Customer Services. Indian Journal of Marketing, [S. l.], v. 55, n. 4, p. 69–88, 2025. DOI: 10.17010/ijom/2025/v55/i4/174929. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/174929. Acesso em: 6 sep. 2025.