MAYASARI, Iin; HOO, Wong Che; BAHTAR, Azlin Zanariah. The Role of Brand Authenticity and Brand Oldness Association for Brand Love and the Impact on Relation Quality and Brand Consciousness. Indian Journal of Marketing, [S. l.], v. 55, n. 4, p. 34–51, 2025. DOI: 10.17010//ijom/2025/v55/i4/174927. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/174927. Acesso em: 6 sep. 2025.