ARORA, Prerna; SINGH, Anurupa B.; AHUJA, Vandana; KUMAR, Rupali. Mapping Trends and Future Directions in Consumer Engagement and Loyalty : A Comprehensive Bibliometric and Thematic Analysis. Indian Journal of Marketing, [S. l.], v. 55, n. 3, p. 8–33, 2025. DOI: 10.17010/ijom/2025/v55/i3/174831. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/174831. Acesso em: 6 sep. 2025.