GARG, Pratibha; GUPTA, Neha. Drivers Influencing Consumers’ Adoption of Over-the-Top Video Streaming Platforms: An Exploratory Sequential Analysis. Indian Journal of Marketing, [S. l.], v. 55, n. 2, p. 69–85, 2025. DOI: 10.17010//ijom/2025/v55/i2/174749. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/174749. Acesso em: 6 sep. 2025.