VERMA, Pranay. A Transaction Cost-Benefit for the Bottom of the Pyramid Market. Indian Journal of Marketing, [S. l.], v. 55, n. 2, p. 53–68, 2025. DOI: 10.17010/ijom/2025/v55/i2/174748. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/174748. Acesso em: 6 sep. 2025.