KIM, Jungryum; HONG, Dahyun; JUN, Jong Woo. Effects of Sensation Seeking, Creator Attractiveness, Content Novelty, and Credibility on Branded Entertainment. Indian Journal of Marketing, [S. l.], v. 55, n. 2, p. 33–52, 2025. DOI: 10.17010//ijom/2025/v55/i2/174747. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/174747. Acesso em: 6 sep. 2025.