SHARMA, Dinesh; PANDA, Tapan Kumar. Consumer Perceived Value and Decision Outcome in Multi-Channel Retail : A Systematic Literature Review. Indian Journal of Marketing, [S. l.], v. 55, n. 2, p. 8–32, 2025. DOI: 10.17010/ijom/2025/v55/i2/174746. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/174746. Acesso em: 6 sep. 2025.