DAS, Subhasish; MOHAPATRA, Amiya Kumar; PANDEY, Shailesh; NAYAK, Yayati. A Meta-Analytical Approach to Cognize the Pooled Effect of Customer Relationship Management on Firm Performance. Indian Journal of Marketing, [S. l.], v. 55, n. 1, p. 44–63, 2025. DOI: 10.17010/ijom/2025/v55/i1/174687. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/174687. Acesso em: 6 sep. 2025.