SHARMA, Dinesh; PANDA, Tapan Kumar; SAHADEV, Sunil. Predicting Brand Loyalty to Manufacturer-Sponsored Brands in an Omnichannel Environment : A Configurational Perspective. Indian Journal of Marketing, [S. l.], v. 55, n. 1, p. 8–28, 2025. DOI: 10.17010/ijom/2025/v55/i1/174685. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/174685. Acesso em: 6 sep. 2025.