KALAVADIA, Khush; DEBNATH, Rajarshi. Analyzing the Attributes for Ice Cream Purchase Decisions Among Generation Z Consumers. Indian Journal of Marketing, [S. l.], v. 54, n. 12, p. 76–90, 2024. DOI: 10.17010/ijom/2024/v54/i12/174660. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/174660. Acesso em: 6 sep. 2025.