PANDEY, Ashutosh; SHIMONA. Determinants of Brand Loyalty of Over-the-Counter Drugs. Indian Journal of Marketing, [S. l.], v. 54, n. 12, p. 61–75, 2024. DOI: 10.17010/ijom/2024/v54/i12/174659. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/174659. Acesso em: 6 sep. 2025.