MITTAL, Saurabh; KUMAR, Vikas. Analyzing the Role of Technological Capabilities and Digital Marketing on the Performance of E-Commerce-Based SMEs. Indian Journal of Marketing, [S. l.], v. 54, n. 12, p. 45–60, 2024. DOI: 10.17010/ijom/2024/v54/i12/174658. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/174658. Acesso em: 20 jul. 2025.