SHARMA, Aayushi; SINGH KAURAV, Rahul Pratap; KOUL, Surabhi. Understanding Customer Confusion in the Marketplace – A Systematic Literature Review. Indian Journal of Marketing, [S. l.], v. 54, n. 12, p. 8–28, 2024. DOI: 10.17010/ijom/2024/v54/i12/174656. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/174656. Acesso em: 6 sep. 2025.