ROUTRAY, Manash; GIRI, Arunangshu. Impact of “Green Fuel Promotion” on Customer Buying Behavior in Indian Retail Fuel Outlets : A Mix-Method Approach Using fsQCA and NVIVO. Indian Journal of Marketing, [S. l.], v. 54, n. 11, p. 65–72, 2024. DOI: 10.17010/ijom/2024/v54/i11/174631. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/174631. Acesso em: 6 sep. 2025.