RAUTELA, Sonica; SINGHAL, Tarun Kumar; SHARMA, Sarika. Customer Participation and NPD Process Effectiveness : The Perspective of Marketers. Indian Journal of Marketing, [S. l.], v. 54, n. 10, p. 25–44, 2024. DOI: 10.17010/ijom/2024/v54/i10/174603. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/174603. Acesso em: 6 sep. 2025.